Lib Tech gets aggressive with POV and online video by documenting the season through video
Lib Tech Team Ripper Blair Habenicht, Photo: Jeff Hawe
(Sequim, WA) February 22, 2010 – One of the fastest growing snowboard brands in the US, Lib Tech is bringing POV video to its marketing efforts to enable its athletes to tell their stories through video. In a partnership with VholdR, Lib Tech is decking out its athletes with ContourHD helmet cams and posting video through a branded experience on VholdR.com.
“Unnoticeable in my pocket most of the time, I ride with the VholdR almost everyday, says Blair Habenicht, Team Rider for Lib Tech. “It weights next to nothing and can take a serious beating. When I find something that looks like it would video well, I either lock it into the goggle mount or hold it in my hand. It delivers a solid shot and gives you the opportunity to get weird without anyone else but yourself. Sick on a powder day when you want to capture some of your grimy moments but you don’t want to wait for your friends.”
In conjunction with this new partnership, Lib Tech is introducing the first branded pages on VholdR.com, to better connect videos from their with the brand. Video has been part of the industry since the beginning and with the introduction of high quality HD helmet cams, like ContourHD, Lib Tech plans to maximize the opportunity in bringing everyone video from its athlete’s adventures. Visit www.vholdr.com/users/libtech to watch the latest Lib Tech vids including a video by Blair Habenicht.
VholdR is the market leader in HD Wearable Camcorders, enabling modern day explorers to tell their stories of action, adventure, and travel through video. Leading the way in making action video easy to shoot and share, VholdR is dedicated to creating simple tools that enable hands-free capture and effortless sharing of video online with the world. For more information about VholdR please visit vholdr.com